Chip Wilson, the mastermind behind Lululemon, had a unique approach to defining his target audience. He envisioned a 32-year-old single professional who owned a condo, traveled frequently, possessed a sense of style, and maintained a super-athletic and healthy lifestyle. This core customer happened to be a woman. To make things even more interesting, Chip created two avatars: Ocean for women and Duke for men. These avatars remained ageless over two decades, providing designers with a clear visio