How Lululemon made high-end active wear trendy
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How Lululemon made high-end active wear trendy
Lululemon's roots began in Vancouver, Canada, as a specialty yoga-wear brand geared toward women and yoga enthusiasts. It is now a multibillion-dollar leader in the high-end active wear category. Revenue jumped 29% in the second quarter year over year on increased demand in athletic wear and more comfortable work attire. Lululemon is now ...
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