1961 Chevy Impala with the infamous 409 (not to be confused with the cleaner) seen at @newportcarmuseum • #chevyimpala #1961chevy #beachboys #modmyrig | Mod My Rig

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Vintage Formula 409 was the 'miracle household cleaner' that debuted in the '60s - Click Americana

I used to run the company that made Formula 409, the spray cleaner. From modest entrepreneurial beginnings, we'd gone national and shipped the hell out of P G, Colgate, Drackett, and every other giant that raised its head. From the beginning, I'd employed a simple incentive plan based on 'case sales': Every month, every salesman and executive received a bonus check based on how many cases of 409 he'd sold. Even bonuses for the support staff were based on monthly case sales. It was a happy time