Want to know why you should be doing competitor research? 🤔 Because it can tell you what will work for you content wise, and what won't. Let's be honest, that knowledge is 🥇 This example from @rightmetric on the lastest episode of the DTC Podcast is just one of many killer insights into how important competitor research is! Listen now and start following the competition: https://podcasters.spotify.com/pod/show/dtcpodcast/episodes/Ep-335-Deep-Marketing-Insights-from-Charlie-Grinnell--CEO-and-fo
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Conduct a competitor/threat analysis. Assess the resources and capabilities of Coca-Cola and Pepsi. What are their strengths and weaknesses, respectively? Are they similar in terms of the types and amount of resources they possess? How do the types and amount of resources affect the firm's ability and likelihood to attack and respond? Specifically, which firm initiated more attacks? Why? What were the assumptions each competitor held toward the industry and the rivals? What were the motivations
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