The field of color psychology studies the emotional responses consumers have to different color palettes. We experience a wide range of emotions in response to different colors. Consumers' decisions are influenced by these feelings. It sheds light on our motivations and actions while interacting with business. It also works well as a means of reinventing an organization's image. Using color psychology in branding might influence how consumers respond to your product. #abrownmedia #brownnews #bro