Cardigan is a small town in West Wales of 4,000 good people. 400 of them used to make jeans. They made 35,000 pairs a week. For three decades. Then one day the factory closed. It left town. And 400 world-class makers had nothing to make. It was Britain’s biggest jeans factory. It was profitable until its very last day. Clare and I started Hiut Denim Co with one question. Could we get those jobs back? I called Yvon Chouinard at Patagonia before we started. He braced us for how hard it was going t