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    History

    WLDR-FM signed on in 1966 by Rod Maxson, a well-known businessman in Traverse City along with Robert L. Greaige … 展开

    Changes in 2000: Acquisition of WLDR-AM

    In 2000, Henderson also purchased what is now WLDR-AM 1210 in Kingsley. The station was part of a massive overhaul in the Michigan AM dial when Bell Broadcasting increased the power of its WCHB展开

    LMA with Blarney Stone

    On October 1, 2018, Henderson entered a local marketing agreement with Grayling-based Blarney Stone Broadcasting. Along with the new agreement came a rebranding, with the station dropping The Bay branding an… 展开

    HD Radio

    In 2008, WLDR-FM became the first northern Michigan radio station to broadcast in HD Radio. As of August 2013, WLDR's HD Radio channel lineup was:
    • WLDR-HD1: simulcast of analog programming wit… 展开

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