Ben's Original, formerly called Uncle Ben's, is an American brand of parboiled rice and other related food products that were introduced by Converted Rice Inc., which is now owned by Mars, Inc. Uncle Ben's rice was first marketed in 1943 and was the top-selling rice in the United States until the 1990s. [1]

We launched Flavored Grains, our flavored specialty rice & grains portfolio. These six tasty varieties included unique blends of grains, such as quinoa, couscous, orzo, basmati rice, whole-grain red rice & wild rice, combined with delicious flavors.

Delicious BEN'S ORIGINAL™ READY RICE™ Long Grain & Wild Rice recipe with 23 herbs and seasonings—and it’s ready in just 90 seconds. The microwaveable pouch eliminates prep and cleanup.

Ben’s Original™ Original Converted® Long Grain white rice is enriched with vitamins and iron, naturally fat free, and certified by the American Heart Association.

Uncle Ben’s converted rice has undergone a significant transformation in recent years. For decades, the brand name “Uncle Ben’s” and its iconic image of a distinguished African-American man wearing a bowtie were synonymous with quality and flavor.

2020年9月24日 · Uncle Ben's has a new name and look. The rice brand, which came under scrutiny in June for using racially insensitive stereotypes , has officially rebranded to Ben's Original.

Twelve 8.8 oz pouches of BEN'S ORIGINAL Ready Rice Whole Grain Brown Rice ; Easy microwave rice that provides the delicious and wholesome taste of whole grain brown rice in just 90 seconds ; Each rice pouch contains parboiled long grain brown rice …

Ready Rice helps you prepare a satisfying meal in no time with a convenient BPA-free microwave rice pouch that eliminates prep and cleanup. Simply squeeze the rice pouch to separate the grains and cook it in the microwave for 90 seconds. You can also pour the rice into a skillet, add two tablespoons of water and heat it until ready to serve.

2024年12月4日 · Mars Inc., the food giant behind the former Uncle Ben’s rice brand, is reconsidering its decision to rebrand to Ben’s Original following widespread consumer backlash.