Jan 20, 2025 · Krista Li is the Blanche “Peg” Philpott Professor, Associate Professor, and Doctoral Program Coordinator of Marketing at Kelley School of Business, Indiana University.

Krista Li is the Blanche “Peg” Philpott Professor, Associate Professor, and Doctoral Program Coordinator of Marketing at Kelley School of Business, Indiana University.

My research contributes to theory and practice on how firms can improve product, pricing, and channel decisions by leveraging consumers’ data (e.g., purchase history) and behavioral biases (e.g., time-inconsistent preferences, loss aversion, fairness, and status preferences).

The Association of Junior Leagues International, AJLI, guided by its mission to advance women’s leadership for meaningful community impact through volunteer action, collaboration, and training, is committed to breaking down barriers that hinder women from achieving success.

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This video is Part 2 of the Alphabet ABC Phonics Series, covering letters H, I, J, and K. This series goes through each of the letters, starting with A and ending with Z. Each letter is...more.

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