Original Municipal Device from the the Chicago Association of Commerce’s Great Central Market. Other folks who geek out about symbols have lots to say about this one: WBEZ: Chicago’s municipal device: The city’s symbol lurking in plain sight; Forgotten Chicago: wonderful example pics of the device; The Geographic Society of Chicago
The Chicago Design System is the public visual identity of the City of Chicago. It is an inclusive, equitable, cost saving system for City communication and for public use to show civic pride. All symbols
PRIMARY LOGO: The correct default logo for all print/marketing/digital materials is the CHICAGO logo with MAYOR BRANDON JOHNSON (in caps) written beneath it. This logo should be used for all primary locations such as headers and first page branding.
The Chicago Design System (CDS) is our public identity for the City of Chicago. The design system is made up of elements like our public mark, our civic typeface, colors, secondary type families, and internet widgets.
Below are examples of the Seal of the City of Chicago over time. Each opens a larger version in a new window. 1940-50 (?) 1950-60 (?) 1990 (?) The Chicago Design System (CDS) is a guide to producing delightful services and technology applications for …
PRIMARY LOGO: The correct default logo for all print/marketing/digital materials is the CHICAGO logo with MAYOR BRANDON JOHNSON (in caps) written beneath it. This logo should be used for all primary locations such as headers and first page branding.
We developed a custom typeface, called Big Shoulders (inspired by Chicago’s famous architecture) and made it a free Google font so that every city worker would have access to Chicago’s ‘new voice.’