May 5, 2023 · Customer lifetime value (CLV) is the total revenue or profit generated by a customer over the entire course of their relationship with your business. Simply speaking, it's a metric to measure the total amount of money a software buyer has spent (or is expected to spend) on your products and services throughout their lifetime as a customer.

Jun 14, 2024 · Customer lifetime value (CLV) is a business metric used to determine the amount of money customers will spend on your products or service over time. For example, if someone is...

Customer lifetime value (CLV) is one of the key stats to track as part of a customer experience program. Customer lifetime value is a measurement of how valuable a customer is to your company, not just on a purchase-by-purchase basis but across entire customer relationships.

Apr 27, 2018 · Learn how to calculate customer lifetime value (CLV) — a helpful metric for any SaaS customer success professional to measure.

Feb 21, 2025 · Customer Lifetime Value (CLV) helps brands assess long-term profitability and optimize marketing decisions. AI-driven CLV analysis. Businesses are using AI and machine learning to refine CLV...

Sep 5, 2024 · CLV measures the total revenue a business can expect from a single customer over their entire relationship. This figure helps businesses identify high-value customers, tailor their marketing and sales efforts to these customers, and improve their profitability.

Mar 14, 2025 · What is Customer Lifetime Value (CLV)? Customer Lifetime Value (CLV) reveals the expected earnings that businesses can receive from one customer throughout their entire Business Relationship Management. CLV offers a long-term perspective, unlike metrics that only focus on immediate sales.

Jan 19, 2025 · Using CLV data also helps you make smarter marketing decisions. When you know your customer acquisition costs (CAC) and how they stack up against the expected lifetime value of a customer, you can fine-tune your marketing channels and campaigns. This way, you focus on the strategies that work best, allocate your marketing budget wisely, and ...

Feb 6, 2025 · Customer lifetime value (CLV) represents the total revenue a business can expect from an average customer throughout their entire relationship, not just from a single transaction. So, a high CLV means each customer will bring in more revenue for your business.

What is customer lifetime value? Customer lifetime value (CLV) is a metric that measures the total revenue a business can expect from a single customer over their entire relationship. It’s one of the single most important metrics you can track.