Learn how we express the IBM Developer brand graphically. Logo standards provide a unified appearance for the brand on merchandise, at events and online.

As IBM’s image has spread, its logo has become ingrained in popular culture and grown to symbolize the frontier of scientific discovery. The simple, iconic 8-bar logo has even made it to the moon, serving as a symbol of IBM’s far-reaching ambition …

2025年3月21日 · English: The eight-striped wordmark of IBM, the letters "IBM" in City Medium typeface. Introduced in 1967. Trademarked by International Business Machines Corporation.

2025年2月18日 · The IBM logo symbolizes innovation, progress, and technological leadership. The horizontal stripes in the 1972 design reflect speed and dynamism, emphasizing IBM's commitment to cutting-edge advancements.

There are two distinct versions of the IBM 8-bar logo—positive and reversed. The subtle but important differences between the two versions ensure optical integrity when placed on light or dark backgrounds. Always be sure to use the appropriate …

International Business Machines Corporation (IBM) is an American multinational technology corporation headquartered in Armonk, New York, with a presence in over 175 countries. It specializes in computer hardware, software, internet hosting services, consulting services, and …

2023年8月29日 · The IBM logo has evolved, embracing change while maintaining its core identity. Starting as a globe, it transformed into the solid letters we know, eventually acquiring the distinctive stripes that herald its brand story—a tale of adaptability and endurance.

2022年1月18日 · The logo and corporate identity design of International Business Machines (IBM) is perhaps most distinguished by its approach as much as it is by its results.

2025年1月17日 · The IBM logo has undergone an exciting evolution since the company's founding in 1911. With each iteration, the logo design shifted to reflect IBM's vision of itself and its place in the developing world of modern computing.

In 1947, International Business Machines simplified to IBM, unveiling a new logo characterized by minimalism and solidity. The calm and light blue emblem featured capital letters in a square and robust serif font.