2025年1月29日 · In the 1970s, Pepsi entered a new branding era by introducing perhaps its most iconic design element – the Pepsi Globe. Let's explore the Globe's inception and gradual centralisation of the logo over 15+ years.

The Pepsi Globe is the logo for Pepsi, named for the red, white, and blue design in a sphere -like shape. It is one of the most recognizable logos in the world.

2023年3月28日 · Key design elements include: The Pepsi globe and wordmark unite to fit into a variety of settings and emphasize the distinctive Pepsi branding. An updated color palette introduces electric blue and black to bring contrast, vibrancy, and a contemporary edge to the classic Pepsi color scheme.

Spanning over a century of visual evolution, the Pepsi logo encodes the history of American consumer culture in stylized iconography. Tracing the brand's symbolic transformations from …

Timely and timeless, the new Pepsi logo and visual identity system are more than a refresh. We introduced an electric blue and the black of Pepsi Zero Sugar to our cola’s classic colors alongside a modern, custom typeface that reflects the brand’s confidence.

2023年10月19日 · As iconic as the Pepsi logo is, and while it might appear as a consistent blue, red, and white logo to many, it actually has undergone several changes, representing a logo evolution throughout the company’s history. Pepsi is an instantly recognizable brand, akin to its ever-evolving Pepsi circle and stripes, and has been for decades.

2024年2月26日 · In this article, we will delve into the intricacies of the Pepsi logo, exploring its symbolism, tracing its history, and examining the design influences that have shaped its …

2024年10月11日 · Through this latest redesign, Pepsi has revisited its logo design past to find elements and moments that solidified its brand character and messaging the first time around.

2024年12月23日 · The history of the Pepsi logo is a fascinating journey through over a century of branding, design trends, and cultural evolution. From its inception in the late 19th century to its current iteration, the Pepsi logo has undergone numerous transformations that reflect the changing tastes and times.

2019年8月28日 · In contrast to its red-white market rival, whose logo didn’t change over the years, Pepsi is always looking for fresh ideas. And so, we’ll tell you about the Pepsi logo evolution in this article, and provide you with a couple of little known facts, which you haven’t heard of before!