2025年1月14日 · Walmart unveiled a "comprehensive brand refresh" Monday that the company says reflects its "evolution as a people-led, tech-powered omnichannel retailer." According to a news release, the updated...

The Spark is our primary logo. It’s an iconic visual shorthand for Walmart that’s bold at any scale, and represents our brand clearly anywhere it shows up.

Our new identity is inspired by our history and built for our future. It all starts here. This guide is your go-to resource for understanding and applying our assets, helping you be a good steward of the Walmart brand. Questions? Save money. Live better. Our look may have changed, but our purpose hasn’t.

2025年1月13日 · Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its past. The 61-year-old company unveiled Monday a refresh of its brand...

While our Spark can be used as a standalone logo, our wordmark can’t be used without our Spark present in the same application. In layouts with limited space, like an extremely narrow banner ad, we don’t need to include the wordmark. Our wordmark is a custom piece of artwork, not just the word “Walmart” in Everyday Sans.

2025年1月15日 · Uncover the history of one of the most recognizable retail symbols in a deep dive into the Walmart logo’s design, its strategic branding, and the meaning behind each element. Join us as we trace the spark’s significance and explore the retail giant’s journey through its logos.

2025年2月10日 · In 2008, Walmart introduced a new logo that marked a turning point in the company’s visual identity. The design, created by the agency Lippincott, featured a more modern and friendly appearance thanks to a new font and a symbol called the “spark.”

2023年5月7日 · Walmart has had numerous logos since the retail giant launched in Arkansas in 1962. The logo has shifted from "WALMART" to "WAL-MART" and then finally, "Walmart," in lowercase without the...

Our new identity is inspired by our history and built for our future. It all starts here. This guide is your go-to resource for understanding and applying our assets, helping you be a good steward of the Walmart brand. Questions? Save Money. Live Better. Our look may have changed, but our purpose has not.

2023年1月10日 · From the ever-changing logo in the 1970s to constant loopholes and innovations, Walmart has always been at the forefront of its industry, pushing to find what works, what doesn’t, and how it can be a better version of itself for its customers.