Alongside its opening, Taco Bell revealed its first logo refresh in over 20 years and follows the recent unveiling of new restaurant design concepts. These latest developments represent the brand’s evolution and growth plan to become a $15 billion brand by 2022 while adding 2,000 new restaurants globally and 100,000 new jobs in the U.S.

On November 14, 2016, Taco Bell revealed a revamped version of its logo to coincide with the opening of its flagship restaurant in Las Vegas. Designed in-house with help from Lippincott (who designed the previous logo), this logo sees the bell symbol revised and changed to different shades of purple, with the wordmark in a new sans serif font.

In 1972, the Taco Bell logo shifted gears dramatically. The bright colors of the previous emblem disappeared, along with the boxes surrounding the white sans serif letters. Taco Bell changed to a more block-serif style font, with a slightly Mexican vibe to it.

2023年7月27日 · Explore the Taco Bell logo's evolution, its impact on brand identity, and how it stands out in the fast-food landscape.

Taco Bell’s transition from its old, colorful logo to the sleek, modern design of today reflects a broader trend in branding: the shift toward simplicity and versatility.

2016年11月14日 · On Monday, the brand rolled out the first update to its classic logo in over 20 years. The new look is a more simplified version of the 1995 logo, and features a flatter bell …

2024年4月26日 · This logo had a sombrero and a bell, matching Taco Bell’s name and Mexican-style food. Taco Bell updated its logo many times to keep it looking new and to match the brand’s changing style and aims.

Though the famous Mexican-American fast-food chain was established in 1962, the bell we associate with the Taco Bell brand wasn’t introduced to us until 1985. The emblem we see today was first introduced in 1992 and is now the updated version the company uses throughout its promotions and marketing.

2016年11月15日 · Popular American fast-food chain Taco Bell has revealed its new logo design this week, which replaces previous branding that has been in place since 1995. Developed by …

2025年2月16日 · Taco Bell rebranded multiple times to keep it up with the latest trends and the liking of new consumers. A logo is important to a brand. It puts the customer’s attention on the business and leaves a lasting impression. Below is a detailed summary of Taco Bell logo evolution, its development, and the lessons we learn from its branding history.