2017年2月1日 · This research examines how symbolic consumption can be extended to the consumption of experiences. As shown in the results, when customers think that one experience reinforces their identities, they perceive higher value.

More specifically, the attempt to signal status, group membership, or self-esteem by means of the consumption of certain goods and services rests on the symbolic value they have for transmitting the signal – it is “symbolic consumption” (see the work by Heffetz 2009).

2010年3月1日 · In this paper the case of symbolic consumption has been discussed to demonstrate the relevance of understanding the motivational underpinnings of consumption decisions for explaining consumer behavior. Symbolic consumption is an important medium for expressing messages.

The idea of symbolic consumption is based on the assumption that consumption is more than just functional problem solving: products and brands have significant meanings; therefore, they can be utilized as symbols in the cultural ecosystem.

In consumer culture, consumption is central to the meaningful practice of our everyday life. That is, we make our consumption choices not only from the products’ utilities but also from their symbolic meanings. Basically, we employ consumption symbolically not only to create and sustain the self but also to locate us in society.

2016年3月1日 · The EFA revealed four factors that represent the ways in which children engage in symbolic consumption: identity, affiliation, perception, and image.

2022年1月3日 · We start from the realization that consumption has symbolic meaning, which individuals use to communicate and construct their identity to their social networks. We argue that firm behavior (including size, pricing and marketing strategies) must be congruent with the symbolic meaning of goods.

2009年1月1日 · This paper fills the gap in the literature by proposing an integrated model focusing on the drivers and consequences of status consumption, conspicuous consumption, and symbolic status.

2016年8月21日 · We empirically explore the consumption of this anti-synthetic space in three popular culture exemplars. We conclude by discussing the broader implications of the deconstruction of symbolic consumption for CCT.

2016年3月1日 · We suggest that limiting the scope of research to brands with brand communities resolves several limitations of symbolic consumption studies focusing on general issues. Our theoretical model distinguishes the different types of brand communities based on …