Sprite Boy's history at Coca-Cola mirrors the rise and fall of many advertising icons. In 1942, he burst onto billboards and magazine pages, a sprightly character in a bottle cap suit who pointed shoppers toward ice-cold Coca-Cola.

2017年12月21日 · If you didn’t know any better, you might assume that Coca-Cola’s “Sprite Boy” was a brand mascot created for one of their most famous soft drinks, Sprite. However, in an M. Night Shyamalan-esque twist within the world of big brands, Sprite Boy had nothing to do with the lemon-lime soda.

2017年12月20日 · If you didn’t know any better, you might assume that Coca-Cola’s “Sprite Boy” was a brand mascot created for one of their most famous soft drinks, Sprite. However, in an M. Night Shyamalan-esque twist within the world of big brands, Sprite Boy had nothing to do with the lemon-lime soda.

In 1942, Coca‑Cola introduced "Sprite Boy," a character who appeared with Santa Claus in Coca‑Cola advertising throughout the 1940s and 1950s. Sprite Boy, who was also created by Sundblom, got his name due to the fact that he was a sprite, or an elf.

2024年6月13日 · Created by artist Haddon Sundblom, Sprite Boy was a jovial, elf-like character who quickly became synonymous with the Coca-Cola brand. With his mischievous grin and vibrant green attire, Sprite Boy captured the hearts of consumers and became a beloved figure in Coca-Cola’s marketing campaigns.

2018年5月31日 · Sprite Boy is the elf-like character that served as a Coca-Cola ambassador in the 1940s almost 20 years before Sprite soda was created in 1961. The exhibit shares Sprite Boy’s story and...

2019年8月30日 · During the 1940s, Sprite Boy made regular appearances in Coke marketing. The white-haired elfin figure was dropped from advertising in 1958. When the drink Sprite came to the U.S., the name Sprite was reintroduced and has become one of the most recognizable brand names in the world.

2022年1月26日 · Sprite Boy (no relation to the Sprite drink), also illustrated by Haddon Sundblom, was an elf boy with magical powers and keen perception. The Sprite Boy dressed like a soda jerk and had silver hair, pointy ears, and flashes of light sparkling around him like the carbonated bubbles in Coke.

2018年6月18日 · ‘The Story of Sprite Boy’ a new exhibit at the World of Coca-Cola, includes memorabilia displaying the oft-forgotten, elfin ambassador of Coca-Cola introduced in the 1940s.

Sprite Boy is a fictional character who was used in advertising campaigns for the Coca-Cola Company’s Sprite soft drink brand in the 1940s and 1950s. The character, who was portrayed as a young boy with a mischievous grin and an oversized bottle cap hat, was initially created by artist Haddon Sundblom and was featured in …