2022年1月26日 · Put simply, ethos refers to persuasion based on the credibility or authority of the speaker, pathos refers to persuasion based on emotion, and logos refers to persuasion based on logic or reason.

Ethos, Pathos, and Logos are modes of persuasion used to convince audiences. They are also referred to as the three artistic proofs (Aristotle coined the terms), and are all represented by Greek words.

Ethos, Pathos, and Logos are three strategies commonly employed when attempting to persuade a reader. Pathos, or the appeal to emotion, means to persuade an audience by purposely evoking certain emotions to make them feel the way the author wants them to feel.

Those might present at least one of the aspects of persuasion: logos, with numbers, pathos, emotional appeal, ethos, with the authority of an entity, and Kairos, in the right time or with some relation with them.

Rhetorical appeals refer to ethos, pathos, and logos. These are classical Greek terms, dating back to Aristotle, who is traditionally seen as the father of rhetoric.