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When Chrissie Hanson was named U.S. CEO of OMD in 2022, she told Ad Age she anticipated “a year to reset.” That reset paid off last year, as OMD’s collection of data-powered tools increased the relevancy and efficiency of clients’ marketing—and led to a slew of new business wins and organic growth.

OMD Philippines and Ogilvy Manila's’ integrated campaign for Swedish furniture giant IKEA just won a Silver Lion at Cannes Lions, marking the country’s second silver ever in the Media Lions.

George Manas, newly appointed global CEO of OMD Worldwide, is leaning into cross-agency tools including Omni, Omnicom’s data platform and operating system, for media planning and buying, as well as global practices around clean room analytics that help advertisers preserve personalization while they face tighter privacy restrictions.

OMD’s power house and managing director Kim Hamilton speaks to B&T about why she wants to be a kind leader, how becoming a stepmother at 20 has influenced her career and why everyone needs feminine and masculine leadership skills.

Para OMD, los esports son mucho más que un territorio de moda donde construir coberturas, o llegar al público más joven. Los esports se convertirán en un ‘canal’ de ‘canales’.

The report, commissioned by Twitter and OMD and carried out by Amplified Intelligence, studied nearly 4,000 respondents in the UK, France, Canada and Mexico, looking at 16 test ads and “in the wild” ads generating 20,300 views.

OMD EMEA HQ and MG OMD were both shortlisted in the coveted Media Agency of the Year and Best Network: Europe awards, respectively.

Både Carinas långa och breda erfarenhet inom marknadsföring och media tillsammans med hennes kännedom till både OMD och Omnicom Media Group gjorde att valet föll på henne. Så här säger Fredrik Eriksson, VD på Omnicom Media Group Sverige om valet.

OMD returns with the fourth edition of Responding Rapidly. This exclusive e-book brings together insights from over 20 thought leaders into 10 insightful chapters authored by leaders across OMD and Omnicom Media Group.