It's easy: choose your membership, sign up and start streaming. Watch TV series, movies and live sports online with our apps or stream to your Smart TV.

Find out which smart TVs you can get the NOW app on, including Android TV, LG, Samsung and Amazon TV models.

Watch TV shows online. Stream award-winning series on demand without a contract.

If you're already a NOW Member, you can simply download the NOW app to your Amazon Fire TV device, sign in and start watching. Not a member yet? In the app, you also have the option to join NOW via Amazon and pay for your membership using Amazon 1-Click.

Xfinity Internet customers in the United States can enjoy NOW TV, which lets you stream 40+ live channels and on-demand content with no annual contract – as well as giving you access to Peacock Premium at no extra cost. For more info, head to the Xfinity website.

You can watch on loads of devices, including smart TVs and streaming devices, laptops, smartphones and games consoles. How does it work? To start watching NOW, just choose your membership and create a free NOW account to join.

All Sky Sports and Sports Extra channels in 1080p with Dolby Digital 5.1 surround sound – plus, all Sky Sports channels stream at 50 frames per second (except on LG TV and Xbox One & Series X/S) Selected Sky Sports+ streams in full 1080p HD (where the video feed allows for higher stream quality.

Higher streaming quality: Watch all live Sky Sports events, and selected shows and movies, in 1080p video quality – plus, all the Sky Sports channels stream at 50 frames per second (except on Xbox One & Series X/S and LG TV). With Ultra Boost, you can also enjoy 4 live UHD sports channels (Sky Sports Main Event & Sky Sports F1, plus 2 ad-hoc ...

You’re about to start enjoying epic entertainment – with no hassles. We often have offers available to members joining NOW for the first time. Pick an option below to find out more about our sign-up offers.

Information on NOW Membership including details on different membership options and benefits.