The New Mexico Tourism Department is proud to offer and steward the New Mexico True Certified program, an initiative that allows select New Mexico businesses to leverage the magnetic and powerful New Mexico True brand to build their products' recognition and amplify existing marketing messages.

Learn more about our True Certified artists, makers and growers and discover what they have to offer this season. Watch New Mexico Makers in Action True Certified Tales, Tours & Tastings

When you buy jewelry, textiles, arts and crafts, food, wine, beer and other products with the New Mexico True Certified mark, you have our promise that they are authentically “New Mexico True”—made, grown and born & raised right here with pride, love …

Visit New Mexico, the Land of Enchantment. Every aspect of travel in New Mexico is defined by both culture and adventure, whether you're exploring art galleries, tasting local cuisine, participating in an event or tradition, or spending time outdoors. It's all happening here.

Experience New Mexico's rich history, from the ancient ruins of a bygone era, to the ghosts of the cowboy days, New Mexico has a lot to offer. Our Native American and Spanish cultures are vibrant and unique to this landscape.

If you would like to learn more about the program or products that are NM True Certified; check out our NM True Certified Page or our 2024 Holiday Gift Guide below! Accessories & Jewelry Home Décor & Housewares

New Mexico True Certified partners are an eclectic mix of growers, movers, and makers. From "mom & pop" to international distribution, our partners infuse the spirit of New Mexico into each authentic, hand-crafted item.

This page gives you all the information you need to understand, align with and leverage the success of the New Mexico Tourism Department as well as see examples of how the New Mexico True brand has helped affiliated communities and attractions improve their look and advertising.

New Mexico True Adventure Guide. Planning an unforgettable experience in New Mexico is easy with the Adventure Guide. CLICK HERE to view online and download or fill in the form to have a copy sent directly to you free of charge. Expect 7-21 days delivery.

The ranchers and growers, movers and makers of New Mexico True Certified are some of New Mexico’s most interesting people. From craft beer, wine and spirits to jewelry, textiles and furniture, creative New Mexicans bring centuries-old traditions to new ventures.