Media monitoring solutions help companies track mentions of their brand or executives in the news and online, analyze trends in media coverage, measure the success of PR campaigns, and protect brand reputation by responding quickly to crises or negative publicity. Media monitoring software can offer access to different types of media channels.

Meltwater’s media monitoring software helps businesses monitor and analyze mentions across online news, social media, print, broadcast, and podcasts.

In this article, we’ll introduce you to the fundamentals of media monitoring, types of monitoring, what to monitor, and how media tracking relates to PR. We’ll also review the best media monitoring tools you can use to stay up-to-date with changes and check your media mentions.

2024年12月20日 · Media monitoring software includes robust data visualization and reporting features, allowing businesses to convert data into clear, actionable insights. This information aids in enhancing business performance, making informed …

2024年7月1日 · Discover the top 18 media monitoring tools to track brand mentions, analyze competitor activity, and optimize your digital strategy.

2024年9月10日 · AI-powered media monitoring tools are the game-changers of 2025. They can monitor mentions, analyze them, and draw actionable insights. Sounds great, isn’t it? Yet, not every online monitoring software has AI features. Let’s check which tool is worth your money!

Check out our list of free Media Monitoring Software. Products featured on this list are the ones that offer a free trial version. As with most free versions, there are limitations, typically time or features.

2 天之前 · Vuelio provides monitoring, insight, engagement and evaluation tools for politics, editorial and social media in one place. We help you determine who and what is most influential to your audience and brand. Our technology is used by more 3,500 organisations across the world.

2024年3月3日 · Explore our comprehensive guide to the top 100 free and paid media monitoring tools. Track influence enhance your communication strategy.

At the present time, traditional media monitoring tools are less popular among communications professionals, but still useful on numerous occasions. Today, press clippings and broadcast recordings have been replaced with social listening, online tracking of social mentions, and sentiment analysis.