Kids can create magical adventures in Oz with dolls inspired by the new movie Wicked. Barbie is proud to honor Black communities and is committed to ensuring all kids can see themselves in the dolls they play with. Sign up to get the latest from Mattel!

Welcome to Mattel Creations, an elevated collector platform that offers a canvas for the most innovative creators of today and tomorrow to tinker with, reimagine, and re-create some of the most iconic toys in the world.

Deluxe Style Doll #4 in Barbiecore Outfit, Pink and Brown Braids, Soft Pink Top and Pant Set with Furry Collar and Fun Accessories

Explore the exclusive Dolls Collection at Mattel Creations. Shop now for limited-edition dolls from your favorite brands. Discover unique, collectible dolls and add to your collection!

Celebrate girlhood with American Girl dolls - the timeless and inspiring companion for every adventure. Shop our wide range of dolls, playsets, and accessories.

Shop a wide selection of dolls and doll sets at Mattel. Explore Barbie, Monster High, and more. Buy now and build your doll collection today!

Careers Doll & Accessories, Future Leader with Blonde Hair Wearing Outfit with 2 Golden Bracelets & “B” Pin, Includes Future Leader Sticker for Kids

Explore a wide selection of Barbie dolls at Mattel. Shop Barbie dolls, playsets, dollhouses, and more. Buy now to expand your collection!

Kids can hit the road to storytelling fun with Barbie® doll and her hot-pink convertible vehicle! This doll and vehicle playset features a stylish, open-top car with a sporty shape, seating for two and realistic details, like a matte black grille and wheels, seatbelts and silvery accents.