Advertising and Marketing Basics. Under the law, claims in advertisements must be truthful, cannot be deceptive or unfair, and must be evidence-based. For some specialized products or services, additional rules may apply.

The law establishes requirements for commercial messages and gives recipients the right to have you stop emailing them. The FTC enforces the CAN-SPAM Act and the accompanying CAN-SPAM Rule. Consumer Review Fairness Act: What Businesses Need to Know

2000年12月12日 · The Internet is connecting advertisers and marketers to customers from Boston to Bali with text, interactive graphics, video and audio. If you're thinking about advertising on the Internet, remember that many of the same rules that apply to other forms of advertising apply to electronic marketing. These rules and guidelines protect businesses and consumers - and …

The brochure also addresses how those established consumer protection principles apply in social media and influencer marketing. Informing Businesses about the INFORM Consumers Act If your business is an online marketplace or a "high-volume third party seller" on one of those platforms, the INFORM Consumers Act requires certain information ...

Multi-level marketing is a diverse industry, employing many different structures and methods of selling. Although there may be significant differences in how multi-level marketers sell their products or services, core consumer protection principles are applicable to every member of the industry. Commission staff offers this non-binding guidance to assist multi-level marketers in …

The law makes clear that even if you hire another company to handle your email marketing, you can’t contract away your legal responsibility to comply with the law. Both the company whose product is promoted in the message and the company that actually sends the message may be held legally responsible.

Advertising and Marketing If you advertise directly to children or market kid-related products to their parents, it’s important to comply with truth-in-advertising standards. (Questions about kids’ privacy?

2025年1月23日 · Whether the McCarran-Ferguson exemption removes insurance-related telemarketing from coverage of the TSR depends on the extent to which state law regulates insurance telemarketing. If state law regulates the telemarketing at issue and enforcement of the TSR would conflict with and effectively supersede those statelaws, then the TSR would not apply.

working with consumer protection agencies in other countries to combat the cross-border marketing of fraudulent and potentially harmful health products; and; promoting truthful national advertising by reviewing referrals from self-regulatory organizations, consumer groups, and other third parties. Legal Resources: Advertising & Marketing

2025年1月23日 · When the Federal Trade Commission finds a case of fraud perpetrated on consumers, the agency files actions in federal district court for immediate and permanent orders to stop scams; prevent fraudsters from perpetrating scams in the future; freeze their assets; and get compensation for victims.When consumers see or hear an advertisement, whether it’s on …