Using MIT red in combination with bright red, black, and white feels contemporary while still reflecting elements of MIT’s history and legacy. When choosing colors from the core palette, …

With more vibrant core colors and an exciting secondary palette, our brand system embodies MIT’s vitality and dynamism and provides new opportunities for creative expression.

Color is an important element of MIT’s graphic identity. When you use MIT’s official colors in your communications, you reinforce your connection to the Institute. The MIT logo was designed to …

When you use MIT’s official colors in your communications, you establish and reinforce your connection to the Institute. MIT’s core palette consists of MIT red, silver gray, bright red, black, …

The MIT logo must appear in any of MIT’s core colors when being used in communications collateral. While any color is permitted when using the logo on branded merchandise, we …

Our mascot is a beaver—nature’s original engineer. Perfect, right? Tim the Beaver has been a member of the MIT community for 100 years. MIT’s school colors are cardinal red and silver gray.

MIT Colors Cardinal red and silver grey first came to represent MIT in 1876, following the recommendation of the “School Color Committee,” convened in February that year expressly …

Our colors show strength, evoke emotion, and help to build the brand when consistently applied. The MIT Sloan color palette consists of primary and secondary color sets as well as highlight …

2021年10月22日 · MIT’s official colors are Cardinal Red and Silver Gray. The colors were selected in 1876 when a communication signed by a committee representing the classes then …

The colors of the Massachusetts Institute of Technology (MIT), cardinal red and steel gray, symbolize the school's passion and engineering excellence