The MEIA company changed its name to Liberty Mutual Insurance Company, actively offering auto insurance policies with full compensation. 展开

The Liberty Mutual logo was completely textual. The insurer’s name was divided into two fragments and occupied two levels: the first line contained the phrase “Liberty Mutual,” and the … 展开

The designers chose a different font for the emblem – semi-bold, with expressive serifs. The first and second rows were centered. The only thing that remained unchanged was the size of the letters: in the upper line, they were larger than in the lower one. There were no frames. 展开

The Liberty Mutual emblem was turned into an oval medallion with an image of a fragment of the legendary Statue of Liberty. The woman held a burning torch in her highly outstretched hand. The beams of light were wide and diverged in a circle in different directions. The rays were linear and sharp at the ends. The background was a black space. 展开