Mar 16, 2025 · There were four key areas identified for change – the shape, the crown, the KINGS font and the Los Angeles font. If you do a side-by-side between the mark we see today and the original, you’ll see change in each of those four areas.

Jun 20, 2024 · The overall shape has been expanded by widening the vertical section, providing space for a larger “LOS ANGELES” text and a more prominent crown. This increased width also mirrors the most ...

Seasoned Kings players defy aging stereotypes, leading with skill and experience on and off the ice. With graying hair and slight hints of wrinkles ar... As the Los Angeles Kings' rising stars shine, their impact is felt not just in California, but across the NHL. Between a …

Nov 25, 2024 · The Los Angeles Kings logo is a pentagonal shield with a black background and a triple contour. It is divided into two parts and resembles a downward arrow. Inside are two large letters (L and A, denoting the team’s location) and a classic-style imperial crown.

Jun 20, 2024 · LOS ANGELES-- (BUSINESS WIRE)--The LA Kings today officially announced and unveiled a brand evolution consisting of new team logos and design elements. Specifically, the team's new primary...

Jun 20, 2024 · The new logo is a reimagined version of the iconic logo the Kings featured from 1988-1998 and now features an updated version of the original “Kings Crown” from their inaugural season in Los Angeles. The official team colors remain Black, Silver, and White.

The Los Angeles Kings are a professional ice hockey team based in Los Angeles. The Kings compete in the National Hockey League (NHL) as a member of the Pacific Division in the Western Conference.