Earlier, the Uber brand was called UberCab, which was reflected in its original logo. The black inscription, consisting only of lowercase letters, was at the bottom. Above it was a st… 展开

The debut version, comprising a capital letter (graphic part) and the company name (textual part), conveyed the service’s close connection to the road. For this, designers created a sign i… 展开

During this period, an updated version appeared based on a word form. The company name was written in a thin, even sans-serif font in uppercase. The only difference from t… 展开

In 2016, the service owners decided to revise the logo design and chose a smooth sans-serif font without protrusions. All letters were uppercase, with an emphasis on the slanted p… 展开