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    https://www.spiceworks.com › marketing › customer-data › articles › what-is-customer-data

    What Is Customer Data? Definition, Types, Collection, Validation …

    • Customer data is defined as the information your customers provide while interacting with your business via your website, mobile applications, surveys, social media, marketing campaigns, and other online … 展开

    Types of Customer Data

    An organization collects a myriad of customer data points throughout the buyer’s journey. The … 展开

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    Behavioral Data

    Behavioral data helps you uncover underlying patterns that your customers reveal during their purchase journey. Engagement data may or may not be a part of behavioral dat… 展开

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    How to Collect Customer Data?

    Marketers can collect data from every channel that the customer interacts with the brand on. Although there are probably hundreds of ways to collect customer data, in this section, w… 展开

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    Validating Customer Data

    Ensuring the accuracy of your customer data is essential for the success of your marketing efforts. Accurate customer data not only boosts your marketing efforts but also prevents wa… 展开

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    Analyzing Customer Data

    Customer data analysis is a major undertaking. It’s one thing to collect customer data, but it’s a whole new ballgame to derive actionable insights from it. One of the big… 展开

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    What data can you collect from your customers?
    You can collect customer data such as their demographic and geographic characteristics along with engagement and behavioral data. Tools such as Google Analytics, Mixpanel, Piwik PRO, and Matomo help you understand their interests, referral sources, conversion details, along with their real-time behavior on your website.
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