Cream Of Wheat's Mascot Is Based On A Real Chef, Frank White
2020年6月18日 · B&G Foods, the company that owns Cream of Wheat, announced this week that it will be reviewing the product's packaging, specifically its Black chef mascot in light of recent anti-racism...
Cream of Wheat is reviewing its black mascot after Aunt Jemima …
2020年6月18日 · Cream of Wheat just became the latest major food brand to announce a review of its controversial mascot following the global uproar over the George Floyd tragedy, which has compelled corporations...
Cream of Wheat to Drop Black Chef From Packaging, Company …
2020年9月27日 · Cream of Wheat, which depicts a smiling Black man in a white uniform worn by chefs, has not changed much since its debut in the late 19th century. The character was named “Rastus,” a pejorative...
Black Chef On Cream Of Wheat Packaging Will Be Removed In ... - Forbes
2020年9月24日 · The image of a Black chef will be removed from Cream of Wheat’s packaging, B&G Foods announced Thursday, as companies continue to reckon with names and logos criticized as racially...
Cream of Wheat may change after Mrs. Butterworth's, Aunt …
2020年6月18日 · The mascot on early boxes was known as Rastus, a racial caricature of a Black man, which is considered derogatory. The image was replaced in the 1920s and is believed to be a depiction of a ...
Frank L. White - Wikipedia
Frank L. White (c. 1867 – February 15, 1938) was an American chef whose likeness, known as "Rastus," is purported to have been featured on the packaging and advertising for Cream of Wheat breakfast cereal from the early 1900s until 2020.
First it was Aunt Jemima and Uncle Ben, now Cream of Wheat is …
2020年6月18日 · Yesterday, PepsiCo announced it was retiring Aunt Jemima due to the brand’s long association with racist imagery. Within hours, Mars came out with a statement that it would be reevaluating the...
Cream Of Wheat Reviewing Black Mascot After Aunt Jemima, …
2020年6月18日 · PHILADELPHIA (CBS/CNN) -- Cream of Wheat just became the latest major food brand to announce a review of its controversial mascot following the global uproar over the George Floyd tragedy,...
Cream of Wheat Retires Controversial Mascot After Review - Adweek
After 127 years on the market, the farina breakfast staple will be retiring its controversial mascot. Getty Images. Following Uncle Ben’s decision to change its name to Ben’s Original on...
Cream Of Wheat Becomes Fourth Brand In 24 Hours To Revisit ... - Forbes
2020年6月18日 · B&G Foods, under fire for the racist origins of the mascot for Cream Of Wheat, became the fourth company to announce a design rethink Wednesday amid mounting public pressure.