2019年2月5日 · 24 years since it began claiming sole rights to the colour purple (Panatone 2685C), Cadbury has lost an appeal that would have protected its 1995 trademark. For the …

2023年5月18日 · Cadbury has been using the purple colour since 1914, when it was introduced as a tribute to Queen Victoria. It has always made them stand out from the rivals. The …

It’s the packaging that almost anyone can recognise — Cadbury’s bright purple wrapper with gold writing. But not many people know the reason behind the confectionary brand’s iconic …

2019年2月17日 · The Cadbury purple. A bold, fruity — albeit perhaps a touch brash — purple that is synonymous with the globally-recognised British confectionary brand.

2019年2月4日 · Cadbury has lost more ground in its long-running battle to protect the particular purple it uses to wrap its chocolate. After losing an appeal last month, Cadbury has given up a …

2022年8月31日 · Cadbury has proven the adage that perseverance is the key to success as their continued and well-document pursuit over the registration of the colour purple has finally seen …

2023年5月18日 · You may know Cadbury trademarked the specific shade of purple it uses on its packaging, but the reason why goes beyond branding purposes. Their infamous court battle …

2022年1月24日 · At the heart of the dispute between chocolate giants Cadbury and Nestle was the ubiquitous packaging used by Cadbury, in which Pantone 2685C, a shade of Purple which …

2023年5月18日 · Chocolate lovers all over the world are well-informed about Cadbury chocolates and people clearly love the attractive and age-old packaging, that remains popular to date. But …

2019年2月5日 · Cadbury’s long-running legal battle to protect its distinctive color purple has ended with parent company Mondelēz International giving up its trademark. The brand first …