Audience segmentation is a marketing strategy based on identifying subgroups within the target audience in order to deliver more tailored messaging and build stronger connections. The subgroups can be based on demographics such as geographic location, gender identity, age, ethnicity, income, or level of formal education.

2024年6月26日 · Audience segmentation is the process of dividing your overall customer base into distinct, targeted groups based on shared characteristics and behaviors. This strategic approach is especially crucial in an account-based marketing (ABM) context.

2024年5月1日 · Audience Segmentation Definition: The process of dividing a target audience into smaller, more specific groups based on certain characteristics or behaviors. Audience segmentation helps you identify the shared connections between various customers. For example, you might find customer niches related to:

Audience segmentation strategy is driven by the goal of developing criteria that can be used to form homogeneous clusters. The most common criteria used are demographics (age, level of education, income, ethnicity and gender) and geography (region, county, census tract).

In this article, we explore what audience segment is, the benefits it provides, the types of audience segments you can leverage, and more. What is Audience Segmentation? Audience segmentation divides your target audience into groups based on specific characteristics, preferences, and behaviors.

2023年11月16日 · To help you deliver the right content to the right person or identify crucial insights in analytics, you can use five types of audience segmentation: demographic, behavioural, psychographic, technographic and transactional.

2024年3月7日 · Audience segmentation is a technique marketers use to identify subgroups within the target audience to deliver more personalized messages and strengthen connections. These subgroups can be based on different categories, e.g., …

2025年2月14日 · Audience segmentation is the process of dividing a broad customer base into smaller groups based on shared characteristics. Instead of using a one-size-fits-all approach, businesses can create targeted messages that resonate with specific segments, leading to higher engagement and conversions.

2024年4月29日 · If you’re looking for guidance on how to segment your B2B audience and create more sophisticated marketing or outbound campaigns, you’re in the right place! What is audience segmentation? Audience segmentation is the practice of dividing your target audience into smaller, more manageable groups based on shared characteristics.

2025年1月8日 · Audience segmentation is grouping a target audience based on shared characteristics or behaviors. This allows marketers to create targeted campaigns with personalized messaging for each subgroup, building deeper connections and increasing conversion rates.