2022年9月26日 · Luxurious and transformational hair products from Alterna Haircare. Upgrade your at-home, self care routine, and rejuvenate your hair.

Browse Alterna’s new My Hair. My Canvas. and Caviar Anti-Aging collections, learn about all the benefits and shop the products you like.

Alterna Haircare creates groundbreaking formulas that set the industry standard for the finest luxury haircare products in the world.

Learn about Alterna Haircare and our journey of creating groundbreaking haircare formulas that set the standard for luxury haircare products worldwide.

Meet My Hair My Canvas. Our new hair product line that allows for maximum self expression with minimum environmental impact. Because haircare is self care.

Easily re-bond, rebuild and seal the hair cuticle for up to 10 washes. Clinically proven to reduce breakage and split ends by up to 99%, thanks to our exclusive Caviar Bond Enforcing Technology. Best for weak or damaged hair.

Alterna Haircare creates groundbreaking formulas that set the industry standard for the finest luxury haircare products in the world.

Restore and hydrate dry hair with Alterna Caviar Anti Aging Replenishing Moisture Shampoo. Perfect for all hair types. Improve the look and feel of hair.

See the complete list of salons and retailers that carry Alterna products near you, or easily find where to buy them online.

Alterna Haircare creates groundbreaking formulas that set the industry standard for the finest luxury haircare products in the world.