Een A/B-test (ook bekend als een A/B/n-test of A/B-experiment) is een experiment in willekeurige volgorde met 2 of meer varianten op dezelfde webpagina. Variant A is de originele versie van de webpagina. De varianten B tot en met n bevatten elk minstens één element dat verschilt van de originele versie.

Use A/B tests to make informed decisions about how to set up your ad sources in mediation, which can help you increase your earnings. On this page. How A/B tests work; Set up an A/B test; Best practices; How A/B tests work. A/B tests let you evaluate 2 variations of a mediation group and compare the results.

An A/B test (also known as an A/B/n test or A/B experiment) is a randomized experiment using 2 or more variants on the same web page. Variant A is the original version of the web page. Variants B through n each contain at least one element that differs from the original version. Each variant is shown to a random sample of users at the same time.

This test doesn’t check for Google Ads policies violations. Learn about our policies; This test doesn't support any form of URL redirects including JavaScript-based redirects. This test doesn't catch all parallel tracking errors and you should consult with your click measurement provider for …

Set up an A/B experiment. From your advertiser click Experiments in the left menu. Under the A/B tests tab, select Create new. Choose one of the following: Cross Exchange; YouTube & Partners; Enter the following details: Name: Enter an identifier for your experiment and (optional) a hypothesis statement. Test duration: Start and end dates:

Test an existing video: From the left menu, select Content. Click the video you’d like to edit. Under “Thumbnail,” click Test & compare. Upload up to 3 thumbnails to test. Click DONE. The test will start once you publish your video. Note: You may stop the test and manually select one of the thumbnails at any point by using "Stop & Set."

A/B test video assets is currently only available for Video Reach Campaigns (Efficient Reach) and Video View Campaigns so only these campaigns will appear in your list of options. If you would like to test another video campaign type, select Custom (Advanced). For Performance Max (PMAX) campaigns, go here. For Demand Gen campaigns, go here.

Find the test you want to end and select Manage track. Note: Depending on what kind of test you're ending and how many tests you’re running, you may not need to perform this step. Near the top right of the page, select Pause track. After ending a test, testers won't receive updates but the app will remain installed on their device.

Choose the original campaigns you want to test in your experiment. We’ll display the campaigns you selected and automatically create the experiments. Label your test campaigns with a suffix to differentiate it from the original campaigns. We’ll append the suffix to all of your test campaigns. For example, “Campaign 2 (Holiday_test)”.

Use ad variations to test and iterate creative messages. You can learn about your users’ preferences and improve your performance by honing ad text, especially your headlines. Ad variations allow you to easily create and test variations of your ads across multiple campaigns or your entire account. For example, you can test how changing your ...