Cost-per-click (CPC) bidding means that you pay for each click on your ads. For CPC bidding campaigns, you set a maximum cost-per-click bid - or simply "max. CPC" - that's the highest amount that you're willing to pay for a click on your ad (unless you're setting bid adjustments, or using Enhanced CPC). Your max.

Cost per click (CPC) bidding means that you pay for each click on your ads. For CPC bidding campaigns, you set a maximum cost-per-click bid – or simply 'max. CPC' – that's the highest amount that you're willing to pay for a click on your ad (unless you're setting bid adjustments, or using Enhanced CPC). Your max.

Keep in mind that your actual CPC may exceed your max. CPC if, for example, you’ve enabled Enhanced CPC or if you've set a bid adjustment. How this works. We combine the auction-time ad quality (including expected clickthrough rate, ad relevance, and …

You can find your average CPC amounts in the "Avg. CPC" column in Campaigns. For Hotel Ads, the Avg. CPC may at times be higher than Max. CPC because the Max. CPC is multiplied by the number of nights in the itinerary. For example, if Max. CPC is set at $2, then the most that a click will cost for a 1-night stay is $2.

As Ad Rank is a score that's based on your max. CPC bid and the quality of your ad compared to other advertisers' ads, raising your max. CPC will probably increase your ad's chances of appearing. Max. CPC bidding options. You can apply your max. CPC bid several ways.

CPC) bid, which is the most that you'll typically be charged for a click. Actual CPC is often less than max. CPC because with the Google Ads auction, you only pay what's minimally required to clear the Ad Rank thresholds and beat the Ad Rank of the competitor immediately below you.

Google Ads is an auction-based advertising system that allows you to bid for ad placements on Google properties or publisher partner websites within the Display Network. You can bid on a cost-per-click (CPC) or cost-per-thousand impression (CPM) basis.

Ce montant final qui vous est facturé pour chaque clic est appelé CPC réel. Si vous saisissez une enchère au CPC max. et qu'un utilisateur clique sur votre annonce, le coût de ce clic ne dépassera pas le montant de l'enchère que vous avez définie. Vous avez le choix entre les enchères manuelles et les enchères automatiques. Dans le ...

Cost-per-click (CPC) The cost-per-click (CPC) is the amount you earn each time a user clicks on your ad. The CPC for any ad is determined by the advertiser; some advertisers may be willing to pay more per click than others, depending on what they're advertising.

Viewable CPM bidding, like CPC manual bidding, lets you set bids at the ad group level, or for individual placements. Focus on conversions (for Search and Display ads) With this advanced bidding method, you tell Google Ads the amount you're willing to pay for a …