“Malice in Dallas” embodied many of the tenets that have made Southwest campaigns so beloved for so long. It defied conventional wisdom, championed individuality, and embodied the Fun-LUVing Attitude that’s always characterized Southwest Culture and Employees.

2014年11月3日 · Malice in Dallas. On March 20, 1992, 4,500 attendees (mostly employees of the two companies) packed into the decaying Dallas Sportatorium — an arena once used to house professional wrestling events. Dubbed “Malice in Dallas,” the CEOs’ duel had been heavily marketed, and every news crew in Texas converged to document the results.

2014年2月21日 · “Malice in Dallas” was to be held on March 20, 1992 at the famed wrestling forum, the Dallas Sportatrium in downtown Dallas. This quite obviously was a home game for Kelleher and Southwest ...

Malice in Dallas: Directed by Larry Hagman. With Barbara Bel Geddes, Patrick Duffy, Linda Gray, Larry Hagman. The long awaited custody trial for Christopher comes to pass, pitting Lisa Alden against a determined Bobby.

2015年7月22日 · And shortly thereafter, Stevens and Southwest scheduled an arm wrestling match, dubbed the "Malice in Dallas." Best two out of three, winner gets to use the name and makes a charitable donation as part of the deal.

Malice in Dallas. By the early 90s, Southwest was running TV ads with the slogan “Just Plane Smart.” An aviation company in South Carolina thought it sounded a bit too close to their own slogan. What could have become an expensive legal battle instead turned into an arm wrestling competition for the use of the slogan.

2013年7月22日 · Malice in Dallas was, however, a crossroads in Herwald’s career that forever changed his leadership style and his valuation of corporate culture. Two decades later, here are the Malice in Dallas...

2023年11月9日 · Hear how he and a rival CEO took an unorthodox route to settle a tagline dispute, all in the name of charity. In this episode, we turn back the clock to 1992 — Southwest Airlines is helmed by their eccentric co-founder Herb Kelleher, whose larger-than-life personality has become the stuff of legend.

2024年5月22日 · Dubbed “The Black Widow,” she fled to the West Coast to escape the whispers and scandal that trailed her. John Leake, a true crime author, details Bridewell’s attempts at reinvention in his book The Meaning of Malice: The Black Widow of Highland Park.

2019年1月6日 · The Malice In Dallas In 1992, Stevens Aviation threatened to bring a trademark lawsuit against Southwest Airlines over the use of the motto, “Just Plane Smart.” Instead of a lawsuit and its attendant delays and fees, Stevens Chairman, Kurt Herwald, proposed that, the companies send their top warriors to battle it out, one-on-one, in an arm ...