Consumer Dynamics is a strategy and innovation consultancy that delivers big ideas from the insight out.

Consumer Tech From helping start-ups create a vision for their business to positioning some of the biggest hits at CES to making sophisticated tech relevant to real people, we partner with tech companies to help them create and communicate products that people want to have in their homes and their lives.

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Always wanting to stretch and push boundaries, Nancy co-founded Consumer Dynamics to continually evolve the status quo. Nancy is a lateral thinker and disruptive innovator who draws inspiration from everywhere, looking to the future to create ideas that can change the present.

Defining crisp, distinct, growth-driving brand strategies across a portfolio of brands

Our dynamic, hands-on approach takes you from Inspiration to Iteration to Big Ideas

The company asked Consumer Dynamics to help them build an understanding of key shopping attitudes and behaviors and map the consumer journey to retail for makeup, skincare, and fragrances, across a wide range of channels from mass to specialty to department stores.

Challenge. While Green Mountain Coffee Roasters® had built an impressive and extensive line of single-serve coffee brands, as the portfolio expanded, some of the brands began to overlap and become undifferentiated.

Solution. We tapped into trends, mapped out the landscape, and used our HIVE™ co-creation tool to generate insight-driven ideas. This approach not only helped us create a really exciting new beverage, but a lifestyle brand that connects with the target’s desire for a …

Avention, a competitor in sales and marketing leads, came to Consumer Dynamics with disruptive technologies that could provide their customers with a whole new way of doing business.