The best marketing and sales organizations orient around the customer—and rely on analytics, agile processes, and a test-and-learn culture to create more personalized experiences. BCG’s marketing and sales consultants guide the way.

As personalized customer experiences become the norm, marketing and sales functions face critical challenges and opportunities. Explore BCG’s latest thought leadership on marketing and sales to learn what the future of digital marketing means for your business.

Fabriq Personalization AI by BCG X speeds marketing transformations by injecting automation, templatization, and precision targeting into existing marketing tech and processes—ultimately both scaling and hyperpersonalizing campaign execution.

BCG’s digital marketing consultants have tackled challenges across industries. We combine experience in traditional marketing with deep knowledge of the models, technologies, and platforms that support—and shape—digital marketing strategy.

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2021年11月9日 · Customer centricity is key and made possible through analytics, agile processes, and a test-and-learn culture. BCG partners with marketing and sales organizations to make it happen.

The Boston Consulting Group (BCG) is a global management consulting firm and the world’s leading advisor on business strategy. We partner with clients from the private, public, and not-for-profit sectors in all regions to identify their highest-value opportunities, address their most critical challenges, and transform their enterprises.

2021年9月7日 · BCG has identified four accelerators to help improve your companies digital marketing maturity model. Learn more about digital marketing maturity here.