Tui is bringing back its controversial “Yeah right” campaign after nearly a decade of dormancy. The New Zealand brewery is reintroducing its billboards...

2024年10月9日 · Tui Breweries' famously provocative "Yeah Right" advertising campaign has made a return with a billboard referencing the recent trial of eye surgeon Philip Polkinghorne. Last month, an Auckland jury found former Auckland eye surgeon Polkinghorne not guilty of murdering his wife, Pauline Hanna.

2024年10月4日 · After almost a decade since Tui’s last ‘Yeah right’ billboard ran, DB Breweries has announced their return. A slew of new billboards will appear all around the country, boasting lines with the same hilarious irreverence from the past. Saatchi & Saatchi led the creative with Special heading up PR and dentsu Aotearoa in charge of media.

A Tui billboard referencing Philip Polkinghorne, the retired eye surgeon acquitted of murdering his wife , has been slammed as being in bad taste and... Some social media users say the brewery's...

2024年10月4日 · If you thought Tui’s ‘Yeah right’ billboards were a thing of the past, but after almost a decade since the last one ran, DB Breweries has announced their return. New billboards will appear all around the country this weekend, featuring lines …

A Tui advert seemingly referencing recent shoplifting allegations about embattled former Green MP Golriz Ghahraman has been slammed as being in bad taste and... Social media users have slammed...

2024年10月2日 · Have you seen a line you loved? Is there a current event worth commenting on? Or is Tui just not being punchy enough? Anyone can have their say by dialing in. If we love your line, we’ll be in touch as it may even be used on a future ‘Yeah right’ ad. “We’re in a world gone mad,” says Mike.

Tui's loyal following was built through a history of brewing quality beer and viral advertising - 'Yeah Right'. We're backed up by great tasting beers - Tui East Indian Pale Ale (NZ Best Draught, Brew NZ 2009,10,11), Tui Golden Lager and Tui Dark. In 2019 Tui took on a new lease of life with the launch of Tui Brewed Vodka Sodas.

2024年9月30日 · Tui has announced its infamous ‘Yeah right’ campaign is back – and it’s promising to generate as much discourse following the return as ever. As the self-proclaimed, irreverent voice of the...

2024年9月30日 · A fresh serve of “Yeah Right” Tui beer billboards will be punchy, irreverent and topical, but are unlikely to be as infamous as the originals. DB Breweries, which owns the Tui brand, is this week relaunching the “Yeah Right” campaign on hoardings throughout the country as a means to inject humour into a social discourse it believes has ...