Psychographic attributes can be contrasted with demographic variables (such as age and gender), behavioral variables (such as purchase data or usage rate), and organizational descriptors (sometimes called firmographic variables), such as industry, number of employees, and functional area.

2023年5月1日 · Psychographic research methods. How do you learn about the psychographics of your target market? There are many ways, some easy and passive, others rigorous and active. In an excellent HBR article, Alexandra Samuel outlines how technology has enabled us to collect psychographic data more easily.

2021年8月17日 · A psychographic profile is a unique description of the attitudes, habits, and interests of an individual or group. It's a collection of consumer values and behaviors that tell you who would be most receptive to your organization's offering.

2024年3月23日 · Psychographics is the practice of using how people think as a criteria for identifying a target market or target audience.This can be used to tailor marketing efforts such as product development, promotion, pricing, customer experience and sales. The following are common types of psychographics with examples of each.

2024年2月27日 · What Is Psychographic Segmentation? Psychographic segmentation in marketing is a form of market segmentation where you group consumers into segments based on criteria. Like consumers’ personalities, interests, and social statuses. Why Is Psychographic Segmentation Useful?

2020年5月6日 · In this explainer, we break down what psychographics is, the ways in which psychographic data is gathered, how that data is typically applied across industries from retail to real estate, and more. TABLE OF CONTENTS. What is psychographics? How psychographic information is collected; Companies and industries leveraging psychographics. The auto ...

2025年1月28日 · In this article, we define psychographics, outline how it differs from demographics, discuss its uses in marketing and introduce six examples of commonly used psychographic characteristics that you can apply to marketing campaigns.

The meaning of PSYCHOGRAPHICS is market research or statistics classifying population groups according to psychological variables (such as attitudes, values, or fears); also : variables or trends identified through such research.

Discover how to leverage psychographics in your marketing strategy. Learn about psychographic profiling, data collection methods, and practical applications to enhance your campaigns and boost ROI.

2024年4月1日 · We'll explore the most well-established psychographic definition and methodologies and how you can use them to refine branding strategies and new product development. Market analysis template Save time, highlight crucial insights, and drive strategic decision-making

2024年3月25日 · Psychographic segmentation is a technique for dividing audiences into different market segments based on psychological criteria. These include personality traits, internal motivations, and other largely subjective qualities.

2024年6月6日 · Psychographic data is someone’s values, desires, goals + more. Here’s how to use psychographics in your marketing.

2024年3月20日 · Psychographic analysis involves building an accurate picture of customer lifestyles, values, beliefs, and personalities to help you create more resonant, more successful marketing campaigns. Psychographics often gets a mention alongside demographics.

Psychographic segmentation is a market research method used to divide a market or customer group into segments based on their beliefs, values, lifestyle, social status, activities, interests and opinions and other psychological criteria.

2020年6月30日 · Psychographics is the study of the key cognitive and emotional factors that influence a person’s behavior. This mainly deals with the factors behind the reason why people do things. Psychographic data is based on a person’s activities, interests, and opinions (AIOs).

What is psychographic segmentation? How to apply psychographics in marketing; How do you collect psychographic data? How do psychographics help improve the customer experience? What are some of the current and future trends in psychographics?

6 天之前 · Psychographic segmentation categorizes people by their interests, personalities, opinions, attitudes, and lifestyles. It aims to understand how these variables influence consumer behavior. Unlike behavioral segmentation, which focuses on actions, psychographic segmentation is about understanding consumers’ mindsets.

2024年12月18日 · What is Psychographic Segmentation? Psychographic segmentation is a type of market segmentation that pays attention to consumers’ perceptions, thoughts, and beliefs and also utilizes this data to create customer segments. It is an important process that bridges the gap between consumers’ psychological dispositions and your product.

2021年12月21日 · Psychographic profiling is used by marketers and psychologists to determine a person’s psychological behaviors and motivations. Psychographics work by aggregating data on an individual’s activities , interests , and opinions (AIO).

Elements of Psychographic Analysis. A successful psychographic analysis involves evaluating various psychological attributes that influence consumer behavior. These elements include: Lifestyle: Refers to the way consumers live, including hobbies and daily activities. Interests: Activities and topics that consumers are passionate about.

2025年2月3日 · Psychographic information can be found in several Commucation Studies & Public Relations databases such as DemographicsNow; find links to these resources below. Psychographics are also often found in scholarly articles.