We create what’s next with media solutions that transform your business creatively, culturally, and commercially.

That reset paid off last year, as OMD’s collection of data-powered tools increased the relevancy and efficiency of clients’ marketing—and led to a slew of new business wins and organic growth. The shift enabled OMD to climb Comvergence’s new business ranking from No. 10 in 2023 to second last year.

This article was originally published on WARC here. In today’s current climate, there’s no denying that eCommerce is big business. Online retail is exploding in penetration and basket size as shoppers are choosing or forced to be isolated. With this sharp rise in eCommerce, acquiring consumers’ attention has never been more challenging given there’s endless distractions …

To operate in this new omnichannel landscape, luxury brands need to find the right balance between delivering a lively digital presence and offering a premium offline experience. Luxury consumers continue to crave a personal, human touch, even within their e-commerce propositions. Our research in UAE and Saudi Arabia found that although luxury consumers are …

OMD returns with the fourth edition of Responding Rapidly. This exclusive e-book brings together insights from over 20 thought leaders into 10 insightful chapters authored by leaders across OMD and Omnicom Media Group.

En la segunda entrega de «Thoughts», un podcasts de OMD sobre innovación, Marta Sáez Achaerandio, Directora General de OMD, analiza los secretos de los grupos de éxito. «El código de la cultura», escrito por Daniel Coyle, estudia cómo trabajan y por qué triunfan las principales empresas del mundo.

Careers OMD is hiring a Associate Director, Investment Activation in San Francisco, California. Review all of the job details and apply today!

Careers OMD is hiring a Associate Manager, Digital Activation in Los Angeles, California. Review all of the job details and apply today!

Originally published on Digiday. Continuing its rollout of new partnerships and collaborations in the commerce media space that it’s announcing at Cannes Lions this week, Digiday has learned that Omnicom Media Group has partnered with Uber Advertising on a data collaboration that will let the media agency network serve up its clients’ advertising using Uber’s mobility and delivery ...

OMD’s latest recruitment initiative addresses two roadblocks in the industry: how to recruit more diverse staff and how to address the talent pool drought. The agency has just on-boarded its first class of The Nest, a paid fellowship program that functions as an expedited marketing education.