New Coke and Coca-Cola Classic: What the Story Says About ...
2015年7月10日 · The nation’s single most popular soft-drink product, original Coca-Cola, had claimed roughly 60% of the market share in 1948, but, according to a New York Times report, that figure had dwindled...
Coca-Cola - Wikipedia
Coca-Cola was called "Coca-Cola Classic" from July 1985 to 2009, to distinguish it from "New Coke". Believed to be the first coupon ever, this ticket for a free glass of Coca-Cola was first distributed in 1888 to help promote the drink. By 1913, …
New Coke: The Most Memorable Marketing Blunder Ever?
Coca‑Cola classic was sold alongside Coca‑Cola ("new Coke"), and the two brands had distinct advertising campaigns, with the youthful, leading-edge "Catch the Wave" campaign for the new taste of Coke and the emotional "Red, White and You" for Coca‑Cola classic.
Coca-Cola formula - Wikipedia
Although the new formulation had beaten both Pepsi-Cola and the old Coke formula in multiple blind taste tests, consumer response was overwhelmingly negative. The company quickly reintroduced the original beverage, rebranded as "Coca-Cola Classic", while continuing to market the new version as simply "Coke". [25]
The New Coke Failure & the Reintroduction of Coca-Cola Classic
That same day, Coca-Cola announced the return of its original formula under the name "Coca-Cola Classic." Within 48 hours of the announcement, bottlers had ordered 24 million cases of Coca-Cola Classic. Store shelves emptied as customers stockpiled their preferred version.
Coca-Cola Deleting ‘Classic’ From Coke Label - The New York Times
2009年1月31日 · After 24 years, one of the most famous blunders in marketing history is quietly coming to end. The Coca-Cola Company is dropping the “Classic” from its red labels in some Southeast regions, and...
Coca-Cola Classic Can - National Museum of American History
Coke Classic, clearly labeled “Coke Classic Original Formula,” began to sell better than the first Coca-Cola brand and improved sales into the 1990s. This controversy renewed recognition within the company of the attachment and loyalty that consumers had to the original brand.