Businesses are still learning and discovering new ways to use SMS mass texting and push notifications as consumer engagement forces. Each technology possesses its own strengths and it is important ...

Financial services giant Western Union has launched initiatives to interact with and engage its consumers with SMS-based notifications and mobile marketing campaigns. The company tapped mobile ...

Notifications — either through WhatsApp, SMS or through apps — have become so intrinsic in our daily lives that we hardly ever really notice one. So when at least three instances of such ...