1967 marks several automotive milestones, and Pontiac couldn’t miss out. The sportiest General Motors division had already gained its rebellious accolades in 1963 with the release of the GTO ...

idiosyncratic logo with a Helvetica font. Saadia relinquished Lord & Taylor’s intellectual property, and that of other brands, after a New York County court in February found it was in default ...

From the August 1997 issue of Car and Driver. When Pontiac's 300GPX concept sedan made its debut at the 1995 North American International Auto Show in Detroit, the company promised that the next ...

For more than 40 years, four communities have cohosted an annual holiday party in downtown Pontiac. On Saturday fans of the annual Holiday Extravaganza put on by Pontiac, Auburn Hills, and ...

Mars has responded to comparisons between the new men’s Six Nations branding and its famous chocolate bar’s logo by describing the two brands as a “match made in heaven”. Supporters ...

"We build excitement!" This advertising tagline, introduced by Pontiac in the mid-1980s, summed up the company's ambition to be GM's performance division. Alas, Pontiac doesn't build anything ...

This post delves into the relationship between font choices and trust, offering insights into the typography preferences of design industry professionals and the general public. First, we examined ...

Jaguar has created a new wordmark that combines upper and lowercase letters in a rounded font that reminds us of ... change is to the famous 'leaper' logo. Not only is the cat less muscular ...

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