This year served up some incredible beauty trends on a silver platter. They were all so good, we had a hard time selecting the most impactful moments — but here we are. While 2023 was the year ...

Spend 15 minutes on beauty TikTok, and you’ll have a front-row seat to the latest beauty trends… all 874 of them that sound more like items on a brunch menu than, say, a beauty look you’d ...

For beauty lovers especially, it’s also a time to look back on some of the biggest trends while anticipating what’s to come. As for their routines? The girlies were all about caring for their ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

From celebrity-fronted runway shows to Rihanna, the beauty brands with the boldest ambitions cut through the noise on social media in 2024. And while engagement with mega-influencers may be waning, ...

Here are 12 predictions. The Evolution of At-Home Beauty: As the science of skin care continues to expand, some of those advances have landed directly in consumers’ hands. Is that a good thing?

Welcome to Last Drop, where you can discover the newest and buzziest beauty launches hitting shelves near you. “I look forward to Trudon’s holiday candles every year, and this year did not ...

As one year draws to a close and another begins, the flipping of the calendar signifies a fresh start—and the same goes for fashion and beauty. Stepping into a new era, we’re met with a slew of ...

As a beauty writer, I’m constantly testing a barrage of new products. My building concierge definitely thinks I have a shopping problem, but it’s my duty as an avid tester to make sure the ...