Artificial intelligence (AI) is inescapable nowadays. There’s generative AI to create an ad and AI platforms to manage ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Consumers and businesses expect constant innovation, and brands must evolve or perish. Mediocrity won’t cut it. That’s where AI can help, even if it brings a sense of uncertainty. While some marketers ...

On YouTube, long-form content monetizes between $3 and $6 RPMs. Shorts RPMs are more like 15 cents, reflecting weaker demand.