First it was MAGNA. Now, WARC has decreased its global ad market growth forecast. And, it models three scenarios based on “differing severities of deterioration in underlying market conditions.” ...

Are you a WARC Media subscriber? Login to access the full report × This Platform Insights report – the first in a new series, exclusive to WARC Media subscribers – provides an overview of the key ...

Warc’s latest global projections are based on data aggregated from 100 markets worldwide and leverage a proprietary neural network which projects advertising investment patterns based on over ...

WARC has downgraded its advertising revenue forecasts for 2025 and 2026 by almost $20 billion, citing recessionary concerns, regulatory headwinds and tariff wars. WARC projects ad spend will rise ...

The WARC Effective 100, the independent global benchmark of the world’s most awarded campaigns and companies for effectiveness, and the third and final WARC Ranking has been unveiled ...

WARC is in the company of other ad spending trackers, including Madison and Wall and Magna, that have in recent days shifted their growth outlooks downward in response to trade war volatility. The ...

WPP has blamed some of its recent woes on tech advertisers cutting back too. Now WARC has added to this gloomy chorus, suggesting $20bn is to be wiped off global adspend, with 2025 set to fall -0.9pp ...

And if you reallywant some cold hard empirical evidence to back up the brand-building effects of... We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case ...

The World Advertising Research Center (WARC) has downgraded its 2025 forecast for global advertising spend by almost percentage point, or nearly $US20 billion, to 6.7 ...

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