From developing a plan for shareable content, to choosing social media platforms and the tools to help you manage your efforts, this step-by-step section will help position you for success. In this ...

Organize the chaos with these free digital social media planners for Excel, Google Sheets, monday.com, ClickUp, Wrike, and more.

As you develop new plans and programs for 2025 (or refine your current strategy), the following seven tips will help you take ...

Just like that broken pipe or faulty engine, it’s tempting to take a cheap shortcut by handling social media on your own. But this DIY approach can incur a high cost in missed opportunities – and ...

Discover key steps to become an effective social media planner, including content creation, audience engagement, and ...

A Harris Poll survey finds a majority of B2B marketers are looking to invest more in AI, social, video and podcast advertising in 2025.

Students conduct social media research, execute a social media content analysis, and develop a strategic social media plan. This course provides a comprehensive overview of reputation management both ...

This “conversation” is what makes social media so different from traditional forms of institutional communication. And, just like any communications strategy, it is important to have well-thought-out ...

A social media presence and strategy are no longer optional for any business, large or small, if it wants to prosper in today's digital environment. A full 80% of business executives say social media ...

On a typical day, scrolling through TikTok, a video pops up that instantly catches attention; it’s witty, on-trend, and feels ...

Tech entrepreneur Elon Musk has greatly exaggerated the death of legacy media in his posts on X, the social media platform ...