We spoke to industry experts to decode, dissect, and deduce the waves this campaign has stirred in ad land—if this cheeky move signals an advertising rivalry revival or just a gimmick ...
The long-standing rivalry between Pepsi and Coca-Cola has flared up again, this time over their latest advertising ...
The biggest stories of the day delivered to your inbox.
We Can Help" advertising slogan violates a trademark held by Sunshine Ace. The chain, which has four stores compared with Home Depot's 1,618, is asking a federal judge to bar Home Depot from using ...
The biggest stories of the day delivered to your inbox.
Cogan also created slogans for the Soviet Jewry movement ... Walter Thompson, the flagship advertising agency for most of the 20th century. He worked on campaigns for such products as Burger ...
The first rule of extreme day-tripping is the shorter, the better. An overnight stay is tolerated, two nights barely, but the real winner is managing to cram a visit to a European destination into ...
DiveWire guarantees visibility for your news announcements through instant distribution to Marketing Dive’s audience and its 270,500 newsletter subscribers for 21 days.
Reading death threats sent by vegan "fundamentalists" was Neil Rankin's first introduction to plant-based food. The Cordon Bleu-trained chef had just opened a nose-to-tail barbecue restaurant ...
Laguarta wrote that inclusion remains important to PepsiCo, whose brands include Gatorade, Lay's potato chips, Doritos, Mountain Dew as well as Pepsi.
DiveWire guarantees visibility for your news announcements through instant distribution to HR Dive’s audience and its 240,000 newsletter subscribers for 21 days.
Poppi soda has become a popular healthy soda alternative in recent years. Here's what you didn't know about the low calorie ...