Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its ...

Toy Fair 2025 featured no shortage of plush toys, but when it came to scouting out the best *new* collections, Atamas ...

After the blockbuster success of "Barbie," expect movies about other famous Mattel toys and brands, including Barney, Uno, ...

The New Yorker reported that Mattel is working with Skydance to create a movie based on toy car brand Matchbox. MGM and Mattel are teaming up to produce a live-action movie about the View-Master ...

Thousands of toys were showcased at the Toy Association’s Toy Fair 2025 in New York City. But which ones will kids want the ...

Black Panther alum Danai Gurira has signed on to join the cast of Mattel’s Matchbox, the live-action film adaptation of ...

Hundreds of toy companies, ranging from giants such as Hasbro, Mattel and Lego, down to the smallest tinkerers, gathered at ...

Mattel is looking at potentially upping toy prices as part of its efforts to mitigate President Donald Trump’s tariffs on imports from China, Mexico and Canada. Over the past weekend ...

Kicking off a multi-year partnership with the culturally-pervasive sports license, Mattel showed off a collection of 1:64 scale team cars as well as a specially-designed track sets at Toy Fair 2025.

Net sales dropped by 1% to $5.38 billion, according to Mattel's earnings report. The company cited strength for its Hot Wheels toy cars, action figures, building sets and games. It say a decline ...